What is CRO? CRO stands for Conversion Rate Optimization, and it is the methodology of increasing the percentage of individuals who perform a desired action on a web page.
This episode will step you through the what and the why of CRO for marketing and admissions professionals working in higher education:
Need the TL;DR (or TL;DWatch) Version of this Episode?
- What is CRO? CRO stands for Conversion Rate Optimization, and it is the methodology of increasing the percentage of individuals who perform a desired action on a web page.
- Why should I care? Improving your conversion rates will make every dollar in your budget more effective. HALDA's data shows that 35% to 50% of visitors on College/University websites are NOT in the institution's CRM despite large name buys.
- Imagine three buckets of prospective students. Bucket number 1 is where you put students where you know them, and they know you. Bucket number 2 is where you don't know them, and they don't know you. Finally, bucket number three would be one where you don't know them, but they Do know you. Everyone takes really good care of bucket number 1, but almost every institution does very little to help bucket number three (the anonymous visitors on your website). Bucket number three represents the largest segment of untapped potential for most enrollment teams. How do you access it? You guessed it! By implementing CRO practices.
- What should I do about this? Get creative about how you can get more site visitors to fill out a form. Need help with ideas? Check out Episode II of HALDA's CRO Academy!
If you want expert help and access to CRO software built specifically for Higher Education Enrollment Marketers then book a time with one of our CRO Consultants OR sign up for a Free 30 Day Trial today!